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Daman Soni

Driving Growth is a Process

In the past I have grown multiple products to 30+ million users. Have also consulted numerous startups on India entry and go-to-market strategies. This blog helps marketers learn from my mistakes, get new ideas and build a process of experimentation in marketing to drive continuous growth. 


This is not the place to find a silver bullet to grow your business 10X in one week. Rather, this is a place to discover how to run multiple experiments in marketing, make small tweaks to your campaigns, drive incremental changes and discover ideas that will bring a step change in business growth. Reach out to me to discuss ideas,  bounce off growth strategy & tactics or if you need any help with growing your company.

I occasionally digress, but that's been a problem since childhood.

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