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Marketing ROI Calculator

Plan your marketing spend by estimating the CAC and Return on Ad Spend.

Start with determining a  monthly budget. Estimate how many transactions you can achieve using paid media. Make assumptions based on conversion rates for your industry vertical or by keying in the conversion rates based on the previous month's data. Model the output for multiple scenarios.

Key in the Average Order Value (AOV) to  then calculate the Return on Ad Spend (ROAS).

Determine your marketing budget based on the goals, growth targets and conversions. Simply bringing traffic to the website without good conversions will impact marketing ROI adversely. Use the calculator to determine what should be good conversion rates to make CAC sustainable.

Increase your Marketing ROI by improving your user acquisition strategies and enhancing the funnel metrics.


   Check out the playbooks to see how the growth process and funnels can be improved.

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