Daman SoniAug 20, 202010 minHow to Calculate and Reduce Customer ChurnCalculating the churn rate metric in a timely and actionable way is the first step in addressing churn Ignoring customer churn to focus...
Daman SoniAug 2, 20206 minNorth Star MetricDriving Growth With a North Star Metric When an investor asks you “How’s your business doing?”, what’s the best way to answer the...
Daman SoniJul 8, 20207 minWhich Attribution Model Should You Use?Setting up attribution models correctly will enable marketing budgets to be allocated to the right channels and campaigns A couple of...