Daman SoniJul 8, 20207 minWhich Attribution Model Should You Use?Setting up attribution models correctly will enable marketing budgets to be allocated to the right channels and campaigns A couple of...
Daman SoniJun 29, 20206 minHow to Increase the Average Order Value (AOV)Ideas on how to get customers to spend more on your ecommerce site Customer acquisition costs are rising for many Direct to Consumer...
Daman SoniJun 22, 20208 minHow Ad Fraud Sends Marketers in the Wrong DirectionGrab some popcorn for this, while we go down the rabbit hole of ad fraud and Indian case studies. Depending on various sources, anywhere...
Daman SoniJun 12, 20208 min10 Ways to Up Your Pre-Launch GameWhat you do in the months leading up to the launch will determine whether the launch is a big bang or a dud. Nothing builds more...
Daman SoniJun 2, 20207 min10 Ideas on how Pricing Strategies can Improve GrowthPricing is a strategic tool that can be used by the marketing team to drive growth. Getting pricing right is critical for long term...
Daman SoniMay 23, 20206 min11 Ideas to supercharge your retargeting gameIt would be ideal if customers bought on the first visit to your website. However, that's not how it usually works. Here's a list of...
Daman SoniMay 22, 20203 min7 skills that a digital marketer needs to master in 2020The expectations from digital marketers are only increasing. They need to understand how the ecosystem is evolving and how best to...
Daman SoniMay 21, 20204 min15 Zero Cost Marketing Strategies to Bring in New UsersYou run a startup and marketing budgets are hard to come by, here are some ideas that can be of help. A few techniques mentioned here...
Daman SoniMay 20, 20205 minHow to Use Social Proof to Drive Growth We adapt our behaviour according to what other people are doing. We also rely on the opinions and actions of others to form our own While...
Daman SoniMay 19, 20205 minMaking A Case for Marketing AutomationWhile marketing automation enables many wonderful things like multi-channel marketing, analytics and creating journey campaigns, it is a...
Daman SoniMay 14, 20201 minOnline Traffic in Times of COVID19 A quick look at how India desktop and mobile web traffic moved from Feb to Apr. The COVID19 impact is significant in all verticals. The...