Which Attribution Model Should You Use?
Setting up attribution models correctly will enable marketing budgets to be allocated to the right channels and campaigns A couple of...
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Daman Soni
- Jun 29, 2020
- 6 min
How to Increase the Average Order Value (AOV)
Ideas on how to get customers to spend more on your ecommerce site Customer acquisition costs are rising for many Direct to Consumer...
Daman Soni
- Jun 22, 2020
- 8 min
How Ad Fraud Sends Marketers in the Wrong Direction
Grab some popcorn for this, while we go down the rabbit hole of ad fraud and Indian case studies. Depending on various sources, anywhere...
Daman Soni
- Jun 12, 2020
- 8 min
10 Ways to Up Your Pre-Launch Game
What you do in the months leading up to the launch will determine whether the launch is a big bang or a dud. Nothing builds more...
Daman Soni
- Jun 2, 2020
- 7 min
10 Ideas on how Pricing Strategies can Improve Growth
Pricing is a strategic tool that can be used by the marketing team to drive growth. Getting pricing right is critical for long term...
Daman Soni
- May 23, 2020
- 6 min
11 Ideas to supercharge your retargeting game
It would be ideal if customers bought on the first visit to your website. However, that's not how it usually works. Here's a list of...
Daman Soni
- May 22, 2020
- 3 min
7 skills that a digital marketer needs to master in 2020
The expectations from digital marketers are only increasing. They need to understand how the ecosystem is evolving and how best to...
Daman Soni
- May 21, 2020
- 4 min
15 Zero Cost Marketing Strategies to Bring in New Users
You run a startup and marketing budgets are hard to come by, here are some ideas that can be of help. A few techniques mentioned here...
Daman Soni
- May 20, 2020
- 5 min
How to Use Social Proof to Drive Growth
We adapt our behaviour according to what other people are doing. We also rely on the opinions and actions of others to form our own While...
Daman Soni
- May 19, 2020
- 5 min
Making A Case for Marketing Automation
While marketing automation enables many wonderful things like multi-channel marketing, analytics and creating journey campaigns, it is a...
Daman Soni
- May 15, 2020
- 1 min
Online Traffic in Times of COVID19
A quick look at how India desktop and mobile web traffic moved from Feb to Apr. The COVID19 impact is significant in all verticals. The...
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