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    Which Attribution Model Should You Use?
    Daman Soni
    • Jul 8, 2020
    • 7 min

    Which Attribution Model Should You Use?

    Setting up attribution models correctly will enable marketing budgets to be allocated to the right channels and campaigns A couple of...
    0 comments
    How to Increase the Average Order Value (AOV)
    Daman Soni
    • Jun 29, 2020
    • 6 min

    How to Increase the Average Order Value (AOV)

    Ideas on how to get customers to spend more on your ecommerce site Customer acquisition costs are rising for many Direct to Consumer...
    0 comments
    How Ad Fraud Sends Marketers in the Wrong Direction
    Daman Soni
    • Jun 22, 2020
    • 8 min

    How Ad Fraud Sends Marketers in the Wrong Direction

    Grab some popcorn for this, while we go down the rabbit hole of ad fraud and Indian case studies. Depending on various sources, anywhere...
    0 comments
    10 Ways to Up Your Pre-Launch Game
    Daman Soni
    • Jun 12, 2020
    • 8 min

    10 Ways to Up Your Pre-Launch Game

    What you do in the months leading up to the launch will determine whether the launch is a big bang or a dud. Nothing builds more...
    0 comments
    10 Ideas on how Pricing Strategies can Improve Growth
    Daman Soni
    • Jun 2, 2020
    • 7 min

    10 Ideas on how Pricing Strategies can Improve Growth

    Pricing is a strategic tool that can be used by the marketing team to drive growth. Getting pricing right is critical for long term...
    0 comments
    11 Ideas to supercharge your retargeting game
    Daman Soni
    • May 23, 2020
    • 6 min

    11 Ideas to supercharge your retargeting game

    It would be ideal if customers bought on the first visit to your website. However, that's not how it usually works. Here's a list of...
    0 comments
    7 skills that a digital marketer needs to master in 2020
    Daman Soni
    • May 22, 2020
    • 3 min

    7 skills that a digital marketer needs to master in 2020

    The expectations from digital marketers are only increasing. They need to understand how the ecosystem is evolving and how best to...
    0 comments
    15 Zero Cost Marketing Strategies to Bring in New Users
    Daman Soni
    • May 21, 2020
    • 4 min

    15 Zero Cost Marketing Strategies to Bring in New Users

    You run a startup and marketing budgets are hard to come by, here are some ideas that can be of help. A few techniques mentioned here...
    0 comments
    How to Use Social Proof to Drive Growth
    Daman Soni
    • May 20, 2020
    • 5 min

    How to Use Social Proof to Drive Growth

    We adapt our behaviour according to what other people are doing. We also rely on the opinions and actions of others to form our own While...
    0 comments
    Making A Case for Marketing Automation
    Daman Soni
    • May 19, 2020
    • 5 min

    Making A Case for Marketing Automation

    While marketing automation enables many wonderful things like multi-channel marketing, analytics and creating journey campaigns, it is a...
    1 comment
    Online Traffic in Times of COVID19
    Daman Soni
    • May 14, 2020
    • 1 min

    Online Traffic in Times of COVID19

    A quick look at how India desktop and mobile web traffic moved from Feb to Apr. The COVID19 impact is significant in all verticals. The...
    0 comments
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