Which Attribution Model Should You Use?
Setting up attribution models correctly will enable marketing budgets to be allocated to the right channels and campaigns A couple of...
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Daman Soni
Jun 29, 20206 min read
How to Increase the Average Order Value (AOV)
Ideas on how to get customers to spend more on your ecommerce site Customer acquisition costs are rising for many Direct to Consumer...
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Daman Soni
Jun 22, 20208 min read
How Ad Fraud Sends Marketers in the Wrong Direction
Grab some popcorn for this, while we go down the rabbit hole of ad fraud and Indian case studies. Depending on various sources, anywhere...
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Daman Soni
Jun 12, 20208 min read
10 Ways to Up Your Pre-Launch Game
What you do in the months leading up to the launch will determine whether the launch is a big bang or a dud. Nothing builds more...
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Daman Soni
Jun 2, 20207 min read
10 Ideas on how Pricing Strategies can Improve Growth
Pricing is a strategic tool that can be used by the marketing team to drive growth. Getting pricing right is critical for long term...
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Daman Soni
May 23, 20206 min read
11 Ideas to supercharge your retargeting game
It would be ideal if customers bought on the first visit to your website. However, that's not how it usually works. Here's a list of...
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Daman Soni
May 22, 20203 min read
7 skills that a digital marketer needs to master in 2020
The expectations from digital marketers are only increasing. They need to understand how the ecosystem is evolving and how best to...
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Daman Soni
May 21, 20204 min read
15 Zero Cost Marketing Strategies to Bring in New Users
You run a startup and marketing budgets are hard to come by, here are some ideas that can be of help. A few techniques mentioned here...
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Daman Soni
May 20, 20205 min read
How to Use Social Proof to Drive Growth
We adapt our behaviour according to what other people are doing. We also rely on the opinions and actions of others to form our own While...
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Daman Soni
May 19, 20205 min read
Making A Case for Marketing Automation
While marketing automation enables many wonderful things like multi-channel marketing, analytics and creating journey campaigns, it is a...
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Daman Soni
May 15, 20201 min read
Online Traffic in Times of COVID19
A quick look at how India desktop and mobile web traffic moved from Feb to Apr. The COVID19 impact is significant in all verticals. The...
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