Daman SoniAug 20, 202010 minHow to Calculate and Reduce Customer ChurnCalculating the churn rate metric in a timely and actionable way is the first step in addressing churn Ignoring customer churn to focus...
Daman SoniAug 2, 20206 minNorth Star MetricDriving Growth With a North Star Metric When an investor asks you “How’s your business doing?”, what’s the best way to answer the...
Daman SoniJun 29, 20206 minHow to Increase the Average Order Value (AOV)Ideas on how to get customers to spend more on your ecommerce site Customer acquisition costs are rising for many Direct to Consumer...
Daman SoniJun 22, 20208 minHow Ad Fraud Sends Marketers in the Wrong DirectionGrab some popcorn for this, while we go down the rabbit hole of ad fraud and Indian case studies. Depending on various sources, anywhere...