How to Calculate and Reduce Customer Churn
Calculating the churn rate metric in a timely and actionable way is the first step in addressing churn Ignoring customer churn to focus...
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Daman Soni
- Aug 2, 2020
- 6 min
North Star Metric
Driving Growth With a North Star Metric When an investor asks you “How’s your business doing?”, what’s the best way to answer the...
Daman Soni
- Jun 29, 2020
- 6 min
How to Increase the Average Order Value (AOV)
Ideas on how to get customers to spend more on your ecommerce site Customer acquisition costs are rising for many Direct to Consumer...
Daman Soni
- Jun 22, 2020
- 8 min
How Ad Fraud Sends Marketers in the Wrong Direction
Grab some popcorn for this, while we go down the rabbit hole of ad fraud and Indian case studies. Depending on various sources, anywhere...
Daman Soni
- Jun 12, 2020
- 8 min
10 Ways to Up Your Pre-Launch Game
What you do in the months leading up to the launch will determine whether the launch is a big bang or a dud. Nothing builds more...
Daman Soni
- Jun 6, 2020
- 9 min
9 Mobile SDKs that Every Growth Marketer Needs
Tools used by early-stage startups to unicorns. Let us start with a back story about growth teams. These are teams that look at the...
Daman Soni
- Jun 2, 2020
- 7 min
10 Ideas on how Pricing Strategies can Improve Growth
Pricing is a strategic tool that can be used by the marketing team to drive growth. Getting pricing right is critical for long term...
Daman Soni
- May 26, 2020
- 3 min
5 Marketing Automation trends for 2021
Over 50% of companies are using marketing automation today and this number is expected to increase fast More companies are looking to...
Daman Soni
- May 21, 2020
- 4 min
15 Zero Cost Marketing Strategies to Bring in New Users
You run a startup and marketing budgets are hard to come by, here are some ideas that can be of help. A few techniques mentioned here...
Daman Soni
- May 20, 2020
- 5 min
How to Use Social Proof to Drive Growth
We adapt our behaviour according to what other people are doing. We also rely on the opinions and actions of others to form our own While...
Daman Soni
- May 19, 2020
- 5 min
Making A Case for Marketing Automation
While marketing automation enables many wonderful things like multi-channel marketing, analytics and creating journey campaigns, it is a...
Daman Soni
- May 18, 2020
- 5 min
Building a Growth Team at Startups (without being called a growth hacker)
Each organisation evolves its structure differently with different teams responsible for KPIs, however having the growth culture is...
Daman Soni
- May 17, 2020
- 5 min
5 Questions Startups Need to Ask to Assess Their Growth
Every founder looks at growing his startup fast and efficiently. Given the data, customers and targets, the growth strategy needs to fit...
Daman Soni
- May 13, 2020
- 4 min
8 Ways to Use Non-Monetary Rewards & Incentives for Driving Growth
While, monetary incentives are table stakes today in many apps, there are other ways to incorporate rewards & incentives in products....