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    How to Calculate and Reduce Customer Churn
    Daman Soni
    • Aug 20, 2020
    • 10 min

    How to Calculate and Reduce Customer Churn

    Calculating the churn rate metric in a timely and actionable way is the first step in addressing churn Ignoring customer churn to focus...
    0 comments
    North Star Metric
    Daman Soni
    • Aug 2, 2020
    • 6 min

    North Star Metric

    Driving Growth With a North Star Metric When an investor asks you “How’s your business doing?”, what’s the best way to answer the...
    1 comment
    How to Increase the Average Order Value (AOV)
    Daman Soni
    • Jun 29, 2020
    • 6 min

    How to Increase the Average Order Value (AOV)

    Ideas on how to get customers to spend more on your ecommerce site Customer acquisition costs are rising for many Direct to Consumer...
    0 comments
    How Ad Fraud Sends Marketers in the Wrong Direction
    Daman Soni
    • Jun 22, 2020
    • 8 min

    How Ad Fraud Sends Marketers in the Wrong Direction

    Grab some popcorn for this, while we go down the rabbit hole of ad fraud and Indian case studies. Depending on various sources, anywhere...
    0 comments
    10 Ways to Up Your Pre-Launch Game
    Daman Soni
    • Jun 12, 2020
    • 8 min

    10 Ways to Up Your Pre-Launch Game

    What you do in the months leading up to the launch will determine whether the launch is a big bang or a dud. Nothing builds more...
    0 comments
    9 Mobile SDKs that Every Growth Marketer Needs
    Daman Soni
    • Jun 6, 2020
    • 9 min

    9 Mobile SDKs that Every Growth Marketer Needs

    Tools used by early-stage startups to unicorns. Let us start with a back story about growth teams. These are teams that look at the...
    0 comments
    10 Ideas on how Pricing Strategies can Improve Growth
    Daman Soni
    • Jun 2, 2020
    • 7 min

    10 Ideas on how Pricing Strategies can Improve Growth

    Pricing is a strategic tool that can be used by the marketing team to drive growth. Getting pricing right is critical for long term...
    0 comments
    5 Marketing Automation trends for 2021
    Daman Soni
    • May 26, 2020
    • 3 min

    5 Marketing Automation trends for 2021

    Over 50% of companies are using marketing automation today and this number is expected to increase fast More companies are looking to...
    0 comments
    15 Zero Cost Marketing Strategies to Bring in New Users
    Daman Soni
    • May 21, 2020
    • 4 min

    15 Zero Cost Marketing Strategies to Bring in New Users

    You run a startup and marketing budgets are hard to come by, here are some ideas that can be of help. A few techniques mentioned here...
    0 comments
    How to Use Social Proof to Drive Growth
    Daman Soni
    • May 20, 2020
    • 5 min

    How to Use Social Proof to Drive Growth

    We adapt our behaviour according to what other people are doing. We also rely on the opinions and actions of others to form our own While...
    0 comments
    Making A Case for Marketing Automation
    Daman Soni
    • May 19, 2020
    • 5 min

    Making A Case for Marketing Automation

    While marketing automation enables many wonderful things like multi-channel marketing, analytics and creating journey campaigns, it is a...
    1 comment
    Building a Growth Team at Startups (without being called a  growth hacker)
    Daman Soni
    • May 17, 2020
    • 5 min

    Building a Growth Team at Startups (without being called a growth hacker)

    Each organisation evolves its structure differently with different teams responsible for KPIs, however having the growth culture is...
    0 comments
    5 Questions Startups Need to Ask to Assess Their Growth
    Daman Soni
    • May 16, 2020
    • 5 min

    5 Questions Startups Need to Ask to Assess Their Growth

    Every founder looks at growing his startup fast and efficiently. Given the data, customers and targets, the growth strategy needs to fit...
    0 comments
    8 Ways to Use Non-Monetary Rewards & Incentives for Driving Growth
    Daman Soni
    • May 13, 2020
    • 4 min

    8 Ways to Use Non-Monetary Rewards & Incentives for Driving Growth

    While, monetary incentives are table stakes today in many apps, there are other ways to incorporate rewards & incentives in products....
    3 comments
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