Daman SoniAug 20, 202010 minHow to Calculate and Reduce Customer ChurnCalculating the churn rate metric in a timely and actionable way is the first step in addressing churn Ignoring customer churn to focus...
Daman SoniAug 2, 20206 minNorth Star MetricDriving Growth With a North Star Metric When an investor asks you “How’s your business doing?”, what’s the best way to answer the...
Daman SoniJun 29, 20206 minHow to Increase the Average Order Value (AOV)Ideas on how to get customers to spend more on your ecommerce site Customer acquisition costs are rising for many Direct to Consumer...
Daman SoniJun 22, 20208 minHow Ad Fraud Sends Marketers in the Wrong DirectionGrab some popcorn for this, while we go down the rabbit hole of ad fraud and Indian case studies. Depending on various sources, anywhere...
Daman SoniJun 12, 20208 min10 Ways to Up Your Pre-Launch GameWhat you do in the months leading up to the launch will determine whether the launch is a big bang or a dud. Nothing builds more...
Daman SoniJun 6, 20209 min9 Mobile SDKs that Every Growth Marketer NeedsTools used by early-stage startups to unicorns. Let us start with a back story about growth teams. These are teams that look at the...
Daman SoniJun 2, 20207 min10 Ideas on how Pricing Strategies can Improve GrowthPricing is a strategic tool that can be used by the marketing team to drive growth. Getting pricing right is critical for long term...
Daman SoniMay 26, 20203 min5 Marketing Automation trends for 2021Over 50% of companies are using marketing automation today and this number is expected to increase fast More companies are looking to...
Daman SoniMay 21, 20204 min15 Zero Cost Marketing Strategies to Bring in New UsersYou run a startup and marketing budgets are hard to come by, here are some ideas that can be of help. A few techniques mentioned here...
Daman SoniMay 20, 20205 minHow to Use Social Proof to Drive Growth We adapt our behaviour according to what other people are doing. We also rely on the opinions and actions of others to form our own While...
Daman SoniMay 19, 20205 minMaking A Case for Marketing AutomationWhile marketing automation enables many wonderful things like multi-channel marketing, analytics and creating journey campaigns, it is a...
Daman SoniMay 17, 20205 minBuilding a Growth Team at Startups (without being called a growth hacker)Each organisation evolves its structure differently with different teams responsible for KPIs, however having the growth culture is...
Daman SoniMay 16, 20205 min5 Questions Startups Need to Ask to Assess Their GrowthEvery founder looks at growing his startup fast and efficiently. Given the data, customers and targets, the growth strategy needs to fit...
Daman SoniMay 13, 20204 min8 Ways to Use Non-Monetary Rewards & Incentives for Driving GrowthWhile, monetary incentives are table stakes today in many apps, there are other ways to incorporate rewards & incentives in products....