Calculating the churn rate metric in a timely and actionable way is the first step in addressing churn Ignoring customer churn to focus...

Driving Growth With a North Star Metric When an investor asks you “How’s your business doing?”, what’s the best way to answer the...

Ideas on how to get customers to spend more on your ecommerce site Customer acquisition costs are rising for many Direct to Consumer...

Grab some popcorn for this, while we go down the rabbit hole of ad fraud and Indian case studies. Depending on various sources, anywhere...

What you do in the months leading up to the launch will determine whether the launch is a big bang or a dud. Nothing builds more...

Tools used by early-stage startups to unicorns. Let us start with a back story about growth teams. These are teams that look at the...

Pricing is a strategic tool that can be used by the marketing team to drive growth. Getting pricing right is critical for long term...

Over 50% of companies are using marketing automation today and this number is expected to increase fast More companies are looking to...

You run a startup and marketing budgets are hard to come by, here are some ideas that can be of help. A few techniques mentioned here...

We adapt our behaviour according to what other people are doing. We also rely on the opinions and actions of others to form our own While...

While marketing automation enables many wonderful things like multi-channel marketing, analytics and creating journey campaigns, it is a...

Each organisation evolves its structure differently with different teams responsible for KPIs, however having the growth culture is...

Every founder looks at growing his startup fast and efficiently. Given the data, customers and targets, the growth strategy needs to fit...

While, monetary incentives are table stakes today in many apps, there are other ways to incorporate rewards & incentives in products....