Daman SoniJun 29, 20206 minHow to Increase the Average Order Value (AOV)Ideas on how to get customers to spend more on your ecommerce site Customer acquisition costs are rising for many Direct to Consumer...
Daman SoniJun 22, 20208 minHow Ad Fraud Sends Marketers in the Wrong DirectionGrab some popcorn for this, while we go down the rabbit hole of ad fraud and Indian case studies. Depending on various sources, anywhere...
Daman SoniJun 12, 20208 min10 Ways to Up Your Pre-Launch GameWhat you do in the months leading up to the launch will determine whether the launch is a big bang or a dud. Nothing builds more...